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Eleven years of managerial and individual contributor work in user experience design spanning retail, corporate, brochure-ware websites, B2B portals, and corporate intranets, extending to web applications in compliance with the web standards. Excel in team collaboration and ideation. As a creative and insightful individual, with excellent analytic and communication skills, I'm able to integrate, articulate and motivate across disciplines.

Specialities:

Interface Design
  • User Analysis, Task Flows, Personas
  • Wireframes, Interactive Prototypes
  • Interaction Design
  • Interface Design
  • Usability Analysis and Testing
  • Web Design
  • Tableless Layouts ( XHTML + CSS)
  • Web Standards + Accessibility
  • Others
  • RIA ( Flash and Flex)
  • Multimedia Presentations
  • Infographics
  • Print







  • HP.com - UI & Visual Designer

    SCE Web Application
    - SCE is a guided self service tool to help sales and non technical people provide customers with initial configurations in 3 to 5 minutes. I did the wireframes and visual design for the Application.

    Low Fidelity Mock ups
    Design WorkDesign WorkDesign WorkDesign Work


    Visual Designs

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    eBay.com - Hybrid Designer(Interaction/Visual)

    Cheetah
    - This Application has been designed for Seller which wants to sell their item instantly.Worked collaboratively with business teams to translate business requirements into improved IA and user interfaces. I developed the wireframes using Visio/Powerpoint and high fidelity in Photoshop.


    Visual Designs

    Design Work Design Work
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    QOS
    - An application designed for the NOC(Network Operations Center) Team to monitor the perfomance of top 7 services all around the world. Worked on the high Fidelity designs for the same.

    Visual Design
    Design Work Design WorkDesign Work

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    Quarterly Automated Audit Dashboard - A Dashboard designed for 7 Teams for having an audit every quarterly.
    Worked with business teams and create High Fidelity Mocks for the same.

    Visual Design
    Design Work Design WorkDesign Work
     











    GyPSii
    - Mobile Interaction/Visual Designer

    GyPSii is the leading global provider of Social Local Mobile applications and services. It allows you to quickly explore, capture, and share the world in real-time. I was responsible for developing initial mockups (using powerpoint), functional wireframes (using HTML), and the visual design(using Photoshop) for Mobile Device(Tablet).

    Low Fidelity Mock ups
    GyPSiiGyPSiiGyPSiiGyPSii


    Visual Designs

    GyPSiiGyPSiiGyPSiiGyPSii
     



    naukri.com







    Naukri.com - Sr. Manager (Design)

    About the Client
    Naukri.com
    is the no. 1 online job Portal in India. They provide recruitment classifieds and related services to job seekers, and Corporate Customers, (employers and recruitment consultants) on the website www.naukri.com, supported by our network of our offices in India, spread across cities. Job seekers can upload their resumes on our website. Naukri.com had a database of about 25 million registered job seekers and over 80,000 live job listings from Corporate Customers.

    Alexa Ranking
    Naukri.com is ranked #465 in the world according to the three-month Alexa traffic rankings.
    Alaexa Ranking

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    Project
    Home Page Revision
    - Worked on the redesign of HomePage.I have represent the design team in meetings with the usability team and worked closely with User Research Group and based on the findings I have recommended and done updations in the Home Page. Below are the details for the same.

    Pain Points Priority Issues
    Recommendation by
    User Experience Research Group
    Action Taken Post Analysis - 6 months
    Registered User Login
    High Not Visible, below the fold
    Error Committed
    To place the component close to the scan path of the User. Provided a most prominent place Login registration improved by 8%.
    Error rate went down drastically
    Best Place to Work /
    Job Gallery
    High Cluttered
    Unorganized
    Waste of Real Estate
    To introduce a mechanism of sorting by categories. Incorporated a faceted navigation to enable users browse quickly with in different industries of Jobs.

    Used more white space and increase font size to make it more legible for users to scan.
    Click through rate increased by 6%.

    Premium Employers reported more raffic and significant increase in number of application per job.
    Not relevant search results for High Earning Individuals Medium User has to scan through number of search results pages to find relevant job.
    Task Completion time was very high.
    To Provide a mechanism for such users to filter out non relevant results. Extended the search feature to filter the results specific to the mentioned user base.  
    Job Seekers couldn't able to find Resume Services. High Users are not aware of this kind of services available on the portal
    Loss of Revenues
    Not Visible, below the fold
    Suggested to feature it as an important part of prime real estate area of the portal. Incorporated the Resume Services at the one of the most scannable area of the Portal ie. on Home Page, Search Page, Search Detail Page, My Profile etc which drives 80% of traffic and revenue. Business has been increased from 2 million to 6 million.


    Old Design Revised Version
    naukri.com Old design naukri.com Revised design